At Now Hear This® Audiology, we’re always looking for ways to provide the highest level of hearing healthcare to our patients. That’s why Dr. Shopovick recently traveled to San Antonio to attend the American Academy of Audiology Annual Convention—one of the leading educational events in the audiology industry.
This three-day convention brings together hearing healthcare professionals from across the country to learn about the latest advancements in hearing aid technology, hearing tests, and best practices in patient care.
Staying at the Forefront of Audiology Care
Dr. Shopovick attended a three-and-a-half-hour course focused on real-ear measurements, an essential part of ensuring hearing aids are programmed accurately for each patient’s unique hearing loss.
At Now Hear This® Audiology, real-ear measurements are already a standard part of our hearing aid fitting process. However, continuing education allows our team to stay up to date on the latest techniques and advancements.
During the course, Dr. Shopovick learned:
- New methods to refine and improve real-ear measurement accuracy
- Advanced verification techniques to ensure hearing aids perform as effectively as possible
- Information on emerging hearing tests and tools in modern audiology care

Why Real-Ear Measurements Matter for Hearing Aid Users
Real-ear measurements are considered the gold standard in hearing aid verification. This test measures how sound is delivered through your hearing aids while they are in your ears, ensuring they are providing the right amplification based on your prescription.
Benefits of real-ear measurements include:
- More precise hearing aid programming
- Better speech clarity
- Improved comfort
- Greater satisfaction with hearing aids
At Now Hear This® Audiology, we believe in using best practices and evidence-based
care to help our patients hear their best.
Bringing the Latest Hearing Aid Technology and Audiology Techniques Back to Raleigh
Everything learned at the convention will help us continue improving hearing healthcare for patients in Raleigh and surrounding areas.
Whether it’s new hearing aid verification methods, updated fitting protocols, or emerging diagnostic tools, our goal is always to provide exceptional care using the latest advancements in audiology.
Dr. Shopovick will continue sharing updates from the convention, and we look forward to implementing new ideas and technology right here at our clinic.
Schedule Your Hearing Test or Hearing Aid Consultation Today
If you’ve been struggling to hear conversations, television, or phone calls—or if you’re not sure your current hearing aids are performing their best—the team at Now Hear This® Audiology is here to help.
Contact us today to schedule a hearing test, hearing aid consultation, or hearing aid check-up and experience the difference that personalized, evidence-based hearing care can make.








